Section 2.4 - Claims about or by AI systems

• (a) False or misleading claims regarding the capabilities of an AI system shall be considered a deceptive act or practice under applicable federal or state consumer protection law.
• (b) If an AI system itself engages in a deceptive act or practice, any and all first-party developers of the system shall be held jointly and severally liable for any harms that result from the practice¹.

Applicable technical resources

• Evaluating language models for accuracy and bias

1. An example of 2.4(b) would be an AI customer support chatbot giving a customer incorrect information about their ability to obtain a refund. The parent company is to be held liable in the same way they would if a human support agent gave the incorrect information. ↩